Make it count ⇒ your highway to 12-hour weeks

Stop the self-sabotaging

Imagine yourself driving a vehicle. It’s a fine one. Your favorite brand.

Maybe even that fancy self-driving Tesla.

(If you’ve seen Upload or Upgrade, maybe you DON’T want a self-driving car.)

Anyway, here you are, driving towards a 12-hour week when suddenly…

A MOUNTAIN of boulders.

You look around, but there is no way around it. You need to burst through or jump over it.

Sadly, your car can’t fly or jump.

But next to the road, there are more boulders. Tons of them. You grab one of them (because you’re strong) and you add it to the roadblock.

Why would anyone do that?

Beats me.

But I’ve done it. Millions of people do it every day. They aim for a goal…

Then they block the road.

They do it in different ways…

• They tell themselves they need a course first.

• They need to know more.

• They need everything to be perfect.

• They need the right time.

• They need to be rich.

• They need more spare time.

I was once convinced that I needed a computer before I could go for my goal, which was to write a book. When I got the computer, I still didn’t write it. I found a new excuse.

Switch to the highway instead

Every word you don’t write adds another boulder to your roadblock.

You can crash through, but that’s hard work. What you can do instead is simply letting go of that road.

Switch to the highway.

Make every word you write count.

What do I mean by that?

Think about it - if you’re arguing with a troll on Facebook or Reddit, do those words help you reach your goal?

I’ll let you answer that question.

If you write a post on Substack or connect with people in the Notes, do those words count?

They do, right?

Getting off the road and unto the 12-hour week highway means that you should never waste words.

You shouldn’t waste time either.

Every minute you procrastinate will add another boulder to your roadblock and the road risks to get so blocked that there’s no exist towards the highway.

Right, I think I’ve trotted that metaphor long enough. I’ll get out of your way (sorry, couldn’t resist) and leave you with one final word from my sponsor - because copywriting is a powerful way to let every word count.

Matt is a talented copywriter who coaches other copywriters on how to write compelling copy that drives conversions, as well as how to land clients in unique ways that your competitors are not using. https://thewritermatt.ck.page/join-my-newsletter

Talk soon,

Britt Malka